Magazine Advert Analysis: Panic At The Disco 'Pretty Odd'

The advert displays the album cover art which features the band's name and album title. This is the most dominant feature positioned in the centre of the ad, the wording is in a much smaller font underneath which shows that the band name and album title are most important for catching the audiences eye. The album covers design features are floral patterns, vintage style, and worn out texture. This tells us about the bands new style since their last album which has changed alot since then, from the cover we can tell that the bands music may be 60's hippie style considering the vintage floral patterns. The text underneath the album title reads the albums release date, this is in bold white capital letters higlighting the importance of this feature. The next line of text is in smaller font reading the website where the album is being sold. It also mentions the new single 'Nine in the Afternoon' being on the album, as this track has already been successful it makes the reader more interested in buying the album. Below this line of next is another in a much smaller font displaying the bands official website and myspace page, this contributes to getting the band recognised by new audiences. At the very bottom of the advert shows the record labels Decaydance and Fueled by Ramen in very faint text making them hardly recognisable. Including the record labels in the advertisement is good for reaching the bands targeted audience, which in this case would be pop rock/ alternative/ indie rock as these record companies are well known for signing artists from these genres.

Overall the most dominant feature on the magazine advert would be the album title 'Pretty Odd' which have each letter shadowed making it stand out more and the words are placed on orange banners highliting them. As the band are already well known for their first successful album it makes sense that their name isn't as important as the album title. However, the text used for the band's name shows a change in style as this font is much more funky and groovy reaching towards different audiences. I think that this advert is trying to attract mainly young adults 16+ considering the genre and style of the album displayed through the design. It seems to be reaching towards a folk/indie audience with the vintage floral patterns. In my opinion this advert is successful in informing the audience of the album and change of style/genre.