This advert features the album cover art revealing the bands name and album title. The colours on the ad such as red, black and white indicate a punk genre to the audience. The gory image shows a hand squeezing what appears to be a heart shaped grenade. Thisimage refers to a track on the album titled 'She's a Rebel' with the line 'She's holding my heart like a hand grenade'. As this is the bands seventh album it explains why they have not used an image of themselves. This is an emotional and symbolic image which indicates to the audience what their tracks may be about. The grenade may symbolise that the band themselves are going to 'blow up' through this album after a quiet period.
The black background makes the brighter colours and the image stand out. The colour red connotes different meanings such as passion, love and violence. The font is placed on the upper left hand side of the composition with each word seperated guiding our eye down the advert. The letters are in capitals highlighting the bands name.The white and red colours create a relationship between the text and image.
By displaying the bands name, album title and a symbolic image, the advert is simple but still as effective. By not showing so much information the band may want the audience to find out more by listening to the album, the clues are left on the advert to draw the audience in. These clues are necessary information, the image hints out the topic of the album.
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